Microsoft Download Center Archive

MedAdNewsJune202007

  • Published:
  • Version: All
  • Category: Document
  • Language: English

Merck & Co. uses Proscape Technologies Closed Loop Marketing Software

Merck & Co. has aggressively pursued closedloop marketing to match product messaging with the specific needs of customers. To learn more about the company's experience launching its closed-loop marketing strategy, Med Ad News recently spoke with Gary Pond, executive director, multi-channel management, Merck U.S. Human Health (merck.com).

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