Microsoft Download Center Archive

National Aquarium Case Study

  • Published:
  • Version: 1
  • Category: Document
  • Language: English

Information in isolated databases slows down strategic decision making. Read this case study to find out how the National Aquarium in Baltimore uses Microsoft BI to make data available in real time and drive decision-making across their organization.

The National Aquarium in Baltimore had 16,000 animals, 2.2 million gallons of water—and too much data. At least, too much for it was locked away in isolated databases, where it was inaccessible and unable to be used for timely decision making. Now, by using Microsoft Business Intelligence, all-important attendance data is available in near real time rather than after a week’s delay, so it can be used to make marketing decisions that enhance attendance. A range of key performance indicators is immediately accessible to staff through business scorecards, with drill-down reports just a click away. Staff members regain up to 30 percent of their time by not having to create reports manually. And the solution can be easily extended to provide new analysis capabilities to functions and departments throughout the organization.

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System Requirements

Operating Systems: Windows 2000, Windows NT, Windows XP

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